Hoopology

Hoopology

Effort is a Talent

A few thoughts on playing hard

Paul Flannery's avatar
Paul Flannery
Feb 03, 2026
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One of the odd things about writing a newsletter about the Celtics is that people will sometimes ask me things like, What’s your take on the C’s? To which I’d like to respond, “Um, that’s what Hoopology is for.” How is one supposed to answer that question succinctly after nearly 50 games and four months of background to sift through?

Still, it’s an interesting thought experiment to undertake every now and again. In a sentence, what’s my take on the Celtics? They are proof of what can happen when winning is the top priority and effort is non-negotiable.

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